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August 1, 2024The world is witnessing a significant shift towards cashless payments, with contactless spending leading the charge. This trend is not just a fad; it’s a transformative force reshaping the brokerage industry.
EAERA,
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The Growth of Contactless Spending
Contactless spending has witnessed an extraordinary rise in popularity. It’s projected that by 2026, proximity mobile payments in the UK alone will reach 16 million users, equivalent to the population of New York. In the last three years, digital and mobile payments in Europe have soared by over 30%, with an estimated 700 million users of cashless payment methods in 2023.
Benefits for All Parties
Digital wallets, a primary catalyst of contactless spending, offer advantages for both businesses and consumers. They ensure convenience, universal acceptance, and financial access. Businesses can broaden their services beyond conventional payments, offering enticing options like coupons, rewards, and notifications about sales and nearby stores.
Embracing Change
Success in the cashless domain heavily depends on the technical proficiency of the provider and their capacity to adapt to change. As the demand for user-friendly payment solutions escalates, companies will need to implement new safeguards to secure transactions. Transparency and security are paramount with cashless payments, and providers must instill the same level of trust in customers and businesses that traditional banks do.
The ascension of contactless spending in brokerages is a testament to the evolving financial landscape. As we transition towards a more digital future, embracing these changes will be vital for businesses to remain competitive and relevant.
The Competitive Landscape of Digital Payments: EAERA’s Approach
Competition is fierce in digital payments, as providers strive to offer the most seamless, intuitive, and cost-effective services. Digital giants like Amazon, Google, and Apple have set the bar high for secure and efficient payment methods, showing customers what’s possible and raising their expectations.
At EAERA, we believe that agility is key. A modern tech setup allows for quick feature updates, but with economic uncertainty, budgets are tight. Smart spending is crucial. Brokerage firms should use out-of-the-box solutions as much as possible, to allow more budget allocation and true differentiation.
Both traditional brokerage firms and fintech companies have many benefits, and together, they create an unbeatable offering – firms with experience, trust, and reputation and cutting-edge start-ups with their efficiency and innovation. In collaboration, brokerage firms and Fintech can now meet the demanding modern consumer where they’re at, while remaining compliant and safe. By implementing modern solutions through partnership, firms can integrate with external applications and platforms, becoming more flexible and agile while expanding their offerings and making the most of each new wave of innovation.
Embark on your journey with EAERA’s Engagement Platform and set your brokerage up for success! Visit EAERA today.