Importance of CRM for your broker
Basel III: International Regulatory Framework for Banks
October 27, 2020
Running a Forex business can be extremely challenging nowadays. With the development of technology and the advent of online trading, this industry has practically exploded and many people now have a chance to engage in stock trading. However, that also led to the accelerated opening of new brokerage companies and the creation of great competition. Because of this, the main task of all these companies is to fight for customers by providing the best possible customer service. If your goal is hundreds of thousands of users of your platform, then CRM is the essential tool for your broker.
What is CRM?
CRM (Customer Relationship Management) is a strategy companies use to manage and analyze data obtained when interacting with customers.
More specifically, this term is more often associated with applications and software that represent a central customer base, in which all data related to cooperation are connected. CRM lets your broker organize customer information in a single place accessible to every member of your team. To ensure that information is comprehensive, each broker needs to input information on all sales activities—including calls, emails, meetings, tasks, and quotes—into the system. If a broker leaves you, you still have all the important information about customer you can use in further communication with him.
With the automated services a good CRM provides, smart brokers can efficiently manage thousands of important customers, leaving a positive effect on all involved.
Most important things CRM helps your broker with
Traditional methods of banking and investing are now a thing of the past with the advent of online trading. The only thing that remains the same is that time is money. Precisely because of this, customers expect a quick response from their service provider, and are extremely appreciative if their needs are recognized and remembered. Recognizing and satisfying the needs of clients is the basis of every business, and in the trading itself, it means presenting to traders the content, offers and services that suit their individual tastes and requirements.
This is where CRM helps you with its automated actions. And it does this not only by assimilating customers’ feedback and complaints, but also by actively tracking their behavior online and running complex analytics on it. As a result, it is able to consolidate all the data of every customer or lead in a unified database and, in turn, deliver a unique and tailor-fit user experience for every customer.
EAERA Back Office System
EAERA team has developed tailor-made CRM solution for FX brokers. Our Back Office system integrates CRM and AMS (Account Management System) systems that give you possibility to manage all your activity from one platform:
- See and manage all clients changes, transactions and recent activity
- View information about new leads, clients and accounts
- Manage your affiliate marketing campaigns
- Create reports
- Set up reminders
Our Back Office system is a fully customized solution for your brokerage which contains:
- Client Portal – enables the client to manage trading accounts, requests, communicate with the broker
- Customized reports – you can download all data you need at the moment
- Visualization – get insights into your business through a lot of different charts
- Easy to use platform– our system is designed to fully support brokers, all irrelevant information that basic CRM system contains are excluded so you can easily go through your data and concentrate on important things.
If you want to find out more about how CRM can help your brokerage and how you can purchase our Back Office system contact us.
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