Boost Your Community Brokerage’s Wallet Share with Personalization 2024

Discover how personalization can empower your community brokerage to outperform competitors and provide exceptional customer experiences, thereby increasing your share of wallet in 2024. 

EAERA,  

EAERA – Your All-in-One Solution for Brokerage Excellence! 

In the dynamic financial environment, personalization has become a crucial factor setting community brokerages apart. With approximately 80% of consumers favoring financial institutions that offer personalized experiences, it’s evident that personalization is not just a trend, but a requirement. 

Understanding the role of personalization 

Community brokerages, akin to community banks, have a distinctive relationship with their clients, predominantly catering to small-to-medium businesses within a specific locale. These brokerages have traditionally struggled with client retention due to the superior technological capabilities of larger financial institutions. However, investing more in technology doesn’t necessarily result in better services. 

Utilizing technology for enhanced personalization 

The rapid advancement of digital banking has enabled community brokerages to deliver top-notch, personalized services that clients seek. Collaborations with Fintech and banking platforms have facilitated these brokerages in acquiring essential technologies to maximize personalization. This potent combination empowers community brokerages to provide highly personalized services, thereby augmenting their wallet share. 

Driving share of wallet through personalization 

A community brokerage’s share of wallet depends on the value it offers over its larger competitors1. Large banks often focus on affluent individual and corporate clients, providing a wide array of services. However, they may not always cater to the needs of small and medium businesses. This is where community brokerages have an advantage, they can provide accessible financial services to small and medium businesses while also offering a deeper understanding of the local community and its financial needs. 

EAERA: Facilitating your digital transformation 

For brokerage firms, enhancing the client experience is paramount. That’s why we’ve developed the EAERA Engagement Brokerage Platform. Our platform assists brokerage firms in gathering data from various sources, enabling them to make well-informed decisions. Moreover, it harnesses the power of artificial intelligence to provide valuable insights and predictive analytics. It’s the ideal tool to help brokerage firms leverage their strengths and prepare for the platform era. 

Interested in learning more about how we can assist your brokerage firm? Discover EAERA today.