The importance of branding in Fintech
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To many, finance is an immensely complex, often boring topic that lacks clarity or transparency, especially for people outside the industry. This is the world of reports, interest rates, percentages, jargon, complicated spreadsheets, and data difficult to comprehend.
Developing a powerful brand that will attract and retain people’s attention is therefore very challenging yet extremely important in this industry. Take control over how people perceive your company with the right branding strategy, and don’t underestimate the power of your brand.
Think about it yourself: if you are considering some purchase, the first thing you are going to do is research the best brands for that product. This is particularly true when it comes to choosing a company that is going to handle your money. The same thing happens when looking for a job. You’re unlikely to consider a potential job opportunity if you can’t find any information about the company, or if the website is poorly designed, right?
Good branding can help you in many ways in Fintech. Let’s take a look at them!
Build trust and loyalty
The majority of Fintechs are online-only enterprises. How can you create trust when there are no physical branches for clients to visit?
Trust is the foundation of brand loyalty, and it is especially vital when dealing with money. Consider the values that your company is built on, how your solution encourages inclusivity, and how you’ll talk about it in your content.
In this case, social evidence is crucial, especially for young brands. Client testimonials, blogs that address common issues, and content that illustrates how you solve customer problems are all things you may use to establish trust.
As a result of investing in your brand’s development, you’ll get loyalty, engagement, and advocacy, which will pay off all of your efforts.
Help your advertising be more effective
Advertising is not a simple task. We are constantly exposed to many commercials that our brain often fails to register them. That is why being different is so important if you want to catch customers’ attention.
Here comes the brand to your salvation again! People who have a high level of brand trust are more inclined to pay attention to your brand advertising and marketing communications, and more willing to share or repost content about the brand or discuss their personal experiences with it.
Keep your brand simple but striking. It will draw customers to you in the first place if your visual appearance piques their curiosity while remaining simple and easy to understand.
What you do should be humanized through your language and tone. Pick your words carefully. Financial language is complicated, and if your target market knows jargon, go ahead and use it, but if your clients aren’t from your world, try not to confuse them.
Recruit and retain excellent people
Finding the right people for your team is neither simple nor cheap. When an individual works for a company with a strong brand and truly believes in it, they will be happier at work and take greater pleasure in what they do. Working for a reputable brand that is well-liked by the public makes employment more pleasurable and gratifying. Your employees will be your best advocates, and if you have a great business culture, recruiting new staff will be a lot easier.
Increase business value
When it comes to generating future business, branding is crucial, and a well-established brand can boost a company’s value by providing it greater credibility in the industry. Because of its well-established market position, it becomes a more tempting investment prospect.
How to build your branding materials?
Tell a story!
No, we are not talking about some blog or a simple list of your values and goals on your website. The actual work begins when you’ve completed the early tasks of establishing your logo, colours, and outlining your mission, vision, and goals.
Choose the right channels and communicate your brand with your target audience constantly. For your brand to be real, it must have a distinct look, feel, and tone.
Be authentic
Maintain a conversational tone in your material so that your communications represent the genuine people behind your company.
Try to be creative and interesting to your audience. The financial business is often perceived as being too serious and difficult to comprehend, but many companies such as Robinhood or Revolut have demonstrated that finance can be turned into an accessible, engaging and creatively stimulating topic.
Give customers the chance to reach you and communicate freely, host webinars or simple Q&A posts on social media.
Encourage user-generated content
Encourage your customers to share their experiences with you.
Leverage these anecdotes in your advertising.
Always remember, people are more likely to trust real consumers and their recommendations than ads.
Be honest and transparent
Show your honesty by turning away prospects who aren’t a good fit for your product or service.
Make only those commitments you are certain you will be able to keep.
Treat your business as if it were a person, and let it speak for itself: show off your people, processes, and principles.
Starting your own Forex business
Nowadays, running a Forex business can be quite difficult. This business has essentially blossomed as a result of technological innovation and the introduction of internet trading, and many people now have the opportunity to participate in stock trading. The competition level in this market is high, but, as we discussed, the right branding can help you stand out from the crowd.
EAERA offers you an all-in-one solution for your brokerage. We give you all essential features to run your business smoothly, including:
- MT4, MT5 White Label
- Website
- Back-office
- Client Portal
- All payment methods
- PAMM System
- Multi-Level Affiliate System
You can delegate company registration, law, and even finding the office space to EAERA, freeing up your time to focus entirely on building and presenting your brand to clients.
Our White Label solution allows you to completely personalize our system to fit your brand. A Forex white label helps you lower your operating expenses on the whole as you don’t have to comply with capital requirements since you will not be processing trading operations. Furthermore, you pay significantly less for a license compared with developing it on your own.
So, what are you waiting for? Let’s get started!
Follow the link and find out more about our offer:
eaera.com/core-brokerage-system/
Contact us and set up your own Forex company within 2 weeks!
